Bor Noi as a brand is a step towards providing the consumer with the experience of healthy living through organic food. 'Bor Noi' (the big river) or the mighty Brahmaputra runs through the heart of the Indian state Assam and is the lifeline of agriculture in the region. Bor Noi strives to bring the nourishing products grown with love and care straight to peoples kitchen.
Bor Noi's existing identity uses the mighty river 'Brahmaputra' that flows through the region and a 'Riverboat' as a symbol of men and nature living in harmony. It also stands for Bor Noi's endeavour to infuse good thought and purity into the minds and lifestyle of the people and promote its belief in traditional farming practices and the well-being of organic homegrown food products.
The identity refreshment seeks to uphold the ethos of the brand and stay true to its belief in purity and sincerity using the same core elements. The identity is handcrafted with utmost love and honesty and strives to portray 'Bor Noi' as a brand that believes in the well-being of nature, the people and the age-old traditions and practices.
